Friday, June 12, 2009

In Bloom by Reese Witherspoon

Actress Reese Witherpsoon is launching her first perfume, In Bloom by Reese Witherspoon, with Avon this November. Witherspoon has been Avon's global ambassador for the past two years.

“It was a unique experience for me because I had no idea what goes into making perfumes,” said Witherspoon to WWD. “I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”

The process of creating her signature scent took two years. A Southern girl at heart, Witherspoon used notes of gardenias, Georgia peach, tea leaves, crisp greens, jasmine and magnolia. It sounds lovely!

In Bloom will come in two sizes: 1.7-oz bottle for $34 and a 1-oz. concentrated version for $59. A body mist, body lotion and shower gel are also going to be available for $15.

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