Tuesday, January 19, 2010

Sarah Jessica Parker's new scent - SJP NYC


I recently got a whiff of Sarah Jessica Parker' newest scent, SJP NYC. I really like it. It's very feminine and fruity - definitely a wonderful fragrance for spring and summer. The scent is launching in February.

Coty Prestige and perfumer Honorine Blanc created the perfume with Parker. I'm a big fan of SJP's scent, Lovely, so I'm excited about her newest fragrance.

The notes in the perfume are mandarin, white osmanthus, strawberry, gardenia, honeysuckle, mimosa, vanilla absolute, rose, sandalwood, rum flavor and creamy musks. Prices are very reasonable too at $25 for 15ml, $35 for 30ml and $49 for 60ml. The mixed print bottles are certainly fun too.

The scent is inspired by Parker's Sex and the City character, Carrie Bradshaw. "A large part of the inspiration is what I now understand to be people's impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them - a real sense of freedom and possibilities, a love for the city around her, and, of course, fashion," Parker told WWD.

The advertisement was styled by Elle's Joe Zee. Parker is wearing a gorgeous floral Oscar de la Renta gown. Miss Bradshaw would definitely approve.

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