Tuesday, March 2, 2010

ASOS Africa

[all photos ASOS.com]

ASOS is the U.K.'s online fashion store, and I'm pretty much obsessed with it. Think Topshop and Forever 21 with a little Shopbop.com thrown in. The full name means "As Seen on Screen," as the company's goal is to supply customers with fashion spotted on celebrities.

I'm loving their Africa line that promotes trade in Africa and is part of their "The Green Room" initiative. The colors are so gorgeous and vibrant - perfect additions to a spring wardrobe. My favorite pieces are the 'Printed Tie Waist Shorts' ($68) and the 'Printed Blazer' ($119.66). In addition to ASOS designs, they also sell designer items including Twenty8Twelve, Alexander McQueen, Miu Miu, L.A.M.B., Vivienne Westwood and many more. They even sell a line by Emma Watson for People Tree featuring organic cotton goods.

The London-based company now accepts PayPal and ships to North America for a flat rate of $6. That's not a bad deal at all (many United States companies charge more than that!).

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